- GREAT FOR COLORED HAIR - for natural and highlighted bleached blondes. Helps tones and brightens hair.
- HEALTHY VIBRANT HAIR - nourishing formulas maintain hair health and vibrancy so you don't have to worry about your hair color getting dull.
- 100% COLOR SAFE- we want you to rock your hair color for as long as possible that's whjy our shampoo and conditioner is great for bleached hair!
- PREMIUM NATURAL INGREDIENTS- main ingredients are bamboo and baobab protein and oils. color safe & 100% silicone free shampoo and conditioner. The result is products that are kind to your hair, your body, and our planet
- PROCEEDS GO TO HELP CHARITY- Prive believes in giving back and for that reason some proceeds given back to charity to help those less unfortunate.